Our Story

Who and What is Amber Swim?

Amber is every woman with a hectic city life, whose theatre is the concrete and glass metropolis and the green spaces in between, who gives her all towards everything she commits to, who understands what it feels like to be completely burnt out. Amber is every woman, who, through experience, understands how crucial it is to find time and internal space to rejuvenate and recuperate. Amber is the knowledge that burning your candle at both ends gives a lovely light, which ultimately will not last the night. Amber is complete self-awareness, it’s knowing what or who works for you.

As a brand, we are not here to peddle a technicolour lifestyle or an aspirational yet unattainable fantasy. We are not here to perpetuate some crazy notion of all fun and no balance. We are here to make things easier for utterly real women in their daily rounds. Women who work hard, play hard and do everything in between, yet know to slow down at the right time, in the right place.

Welcome to #TeamAmberSwim

So bring us along on your journey. Make us part of your lives. Let us be that novel by the pool, the candle on your nightstand, that group chat with your best girl friends, your favourite yoga playlist, that voice of encouragement after a hard day’s work. Because Amber starts and ends with you - and we’re so glad you’re here.

Key Design Elements

Subtle Velvet Accents

Each Amber swimsuit features glossy velvet detailing, embedded within the design, whether this is in the shoulder straps, side piping or bust and hip bands. While we relish thinking up new ways of incorporating velvet accents in our styles, these details are sometimes technically difficult to pull off, due to the nature of the fabric and usually require multiple rounds of sampling and testing before launch. Our velvet has a luxe, iridescent glow which holds up perfectly in water and feels soft and luxurious.

High-end Sustainable Fabric

Our swimsuits are cut from premium, buttery soft fabric. This is usually a mixture of 80% nylon and 20% spandex, which provides 4-way stretch and is delicious to the touch and on your skin. We NEVER compromise on fit and feel and customers rave often about the feel of our fabric (read our reviews!).

For designs in our sustainable range, we use Italian Carvico fabric (ECONYL®), made of a mixture of 78% recycled nylon or polyester (depending on whether the fabric is printed or dyed) and 22% elastane. ECONYL® is made of regenerated fabric from pre and post industrial waste such as discarded fishing nets and tulle, which can be recycled infinitely.

Rose-Gold Hardware

We love giving you hints of subtle luxury which elevate each swimsuit. Our delicate rose gold Amber tags are meticulously hand-sewn onto each piece.